PLSC 270: Capitalism: Success, Crisis and Reform

Lecture 7 - Can You Sell a Scheme for Operating on Beating Hearts and
Make a Business of It?
<< previous session | next session >>

Overview:

Dean of the Yale School of Management, Sharon Oster, explains the CardioThoracic business case. Barriers to CardioThoracic's success are discussed, including competition from other medical firms, "gatekeeper problems," other medical procedures, and difficulties understanding needs of the firm's customers. Various players in the case are identified, as well as their specific interests and potential strategies for articulating these interests. Dean Oster analyzes interest misalignments, information asymmetries, and discrepancies in values among the various players in the case.

Reading assignment:

Case: "Cardio Thoracic Systems," Harvard Business School Case 9-899-281.

Oster, Sharon and Joel Podolny. "A Note on the Competitor Perspective," Yale School of Management Case Note 07-044.

Class lecture:

Transcript
html
Audio
mp3
Video
medium bandwidth
null
low bandwidth
high bandwidth